Oregon’s Airbnb Market in 2025: What to Know Before You Invest
The short-term rental economy in Oregon is shaped by post-pandemic travel demand, rising real estate prices, remote work trends, and tightening regulations in some areas. High-performing markets balance strong average daily rates (ADR) and occupancy with manageable permitting—offering opportunity without excess risk.
Urban hubs like Portland
and Bend
bring year-round stays, while smaller towns like Manzanita
and Hood River
appeal to luxury weekenders and nature-seeking travelers. Understanding your guest profile, seasonality, and regulatory environment is key to long-term success.
Portland – Oregon’s Urban STR Powerhouse
- Occupancy Rate:
53% median; up to 88% for top listings
- ADR:$145 median; premium units $250+
- Median House Price:~$550,000 (city); ~$813,000 (metro)
Portland remains one of Oregon’s most resilient Airbnb markets, driven by a blend of cultural tourism, business travel, and food-focused stays. Visitors flock to the Alberta Arts District, Pearl District, and Sellwood—neighborhoods known for walkability and boutique charm.
While STR permits are required, the regulatory landscape is navigable for professional hosts. Portland's mix of weekday corporate bookings and weekend leisure stays supports strong occupancy throughout the year. Listings that emphasize thoughtful design and local flavor tend to outperform.
Summary:
Portland delivers year-round bookings, strong ADR upside, and proven ROI potential. Though entry prices are higher, well-positioned properties earn top returns in a steady, urban Airbnb market.
Hood River – Outdoor Adventure Meets Wine Country
- Occupancy Rate:
41–62% median; top listings 78%+
- ADR:~$327 median; luxury up to $622/night
- Median House Price:~$724,000
Hood River is a lifestyle market that blends kiteboarding, hiking, and riverfront relaxation with boutique wine tourism. With only ~221 active STR listings, it's a low-density market with room for elevated, design-led properties.
The town has minimal regulation, allowing for operational freedom. Summer months see top listings bringing in $5,700+ monthly, with shoulder seasons still delivering $4,000+ when priced right. Investors can expect ~$33,000–$57,000 in annual revenue from well-managed listings.
Summary:
Hood River offers high ADRs, flexible regulation, and a steady stream of outdoor-minded travelers. It’s a prime choice for investors seeking premium STRs with seasonal upside.
Ashland – Cultural Cachet with Steady Demand
- Occupancy Rate:
44–58%
- ADR:$220–$237 average; peak ~$247
- Median House Price:~$600,000
Ashland is a Southern Oregon gem with cultural appeal anchored by the Oregon Shakespeare Festival, which runs from February through October. Its arts scene, university presence, and mountain proximity support consistent bookings throughout the year.
More than 300 active listings compete in a relatively relaxed regulatory environment. Strong summer demand pairs with dependable shoulder-season traffic from academics and regional travelers. Ashland also supports midweek stays thanks to its airport and hospitality infrastructure.
Summary:
Ashland combines boutique charm, seasonal peaks, and stable occupancy. For investors seeking a culturally rich, low-regulation market with solid ROI, it’s a smart mid-size pick.
Bend – Mountain Retreat with Year-Round Bookings
- Occupancy Rate:~67% median
- ADR:$164
- Median House Price:~$800,000
Bend is one of Oregon’s strongest Airbnb markets, offering a powerful combination of natural beauty, high livability, and outdoor adventure. It draws year-round travelers for skiing, biking, and brewery tours, with 1,300+ STR listings generating an average of $39,000 annually per property.
Short-term rental rules include land-use permits and occupancy limits, but these protect long-term investment value. Bend appeals to both lifestyle buyers and serious Airbnb investors targeting consistent returns and appreciation.
Summary:
Bend is a proven Oregon Airbnb market with high occupancy, durable demand, and a strong rental track record. Ideal for mid-to-high-budget investors seeking year-round revenue in a fast-growing city.
Cannon Beach – Premium Coastal Luxury Market
- Occupancy Rate:~67–71%
- ADR:$398–405
- Median House Price:~$825,000
Cannon Beach is one of Oregon’s most prestigious short-term rental markets. Known for Haystack Rock and boutique shopping, it draws high-spending guests who favor luxury homes. Listings often exceed $11,000/month in peak summer.
The city enforces strict STR limits, including 14-night minimum bookings and limited permits. This controlled supply boosts ADRs and reduces competition, making Cannon Beach a high-barrier, high-reward opportunity.
Summary:
Cannon Beach delivers premium ADRs and stable occupancy through supply restriction and seasonal demand. For 2025, it stands out as a top-tier Airbnb investment for investors focused on coastal luxury.
Lincoln City – Reliable Year-Round Coastal Demand
- Occupancy Rate:
58–61%
- ADR:$168–311
- Median House Price:~$450K–600K
With over 1,300 active listings, Lincoln City is one of Oregon’s most active Airbnb markets. It combines mid-priced coastal properties with strong guest demand driven by beach access, outdoor activities, and scenic views.
Regulations are moderate, with licensing caps and waitlists helping to preserve nightly rate integrity. The average host books ~223 nights/year with annual revenue near $35,000.
Summary:
Lincoln City offers balanced cash flow, approachable home prices, and strong seasonal resilience. It’s a top choice for short-term rental investors who want steady bookings and beachside appeal without Cannon Beach prices.
Newport – Mid-Coast Market with Marine Appeal
- Occupancy Rate:~44% median; top 10% reach 79%
- ADR:~$272; peak months exceed $430
- Median House Price:~$400K–600K
Newport attracts travelers with its aquarium, historic lighthouses, and marine wildlife. With ~240 active Airbnb listings and light regulation, the market has room for standout STRs. Top listings see strong summer performance, averaging $7,700+/month in peak season.
Summary:
Newport is a reliable mid-coast short-term rental market. Investors benefit from accessible home prices, solid summer ADRs, and minimal regulatory barriers.
Seaside – Steady Year-Round Bookings on the Coast
- Occupancy Rate:~62% median
- ADR:~$192 median; top listings $250+
- Median House Price:~$525,000
Seaside offers consistent tourism thanks to its family-friendly boardwalk and proximity to Portland. With 500+ listings and approachable regulations, it’s a high-traffic STR market with strong weekend demand and low vacancy rates—even in off-season.
Summary:
Seaside is one of Oregon’s most dependable Airbnb markets, with predictable bookings and solid returns for investors focused on volume and occupancy.
Brookings – Southern Oregon’s Value-Driven Coastal Market
- Occupancy Rate:~53% median; peak listings 70%+
- ADR:~$195 median; luxury up to $250+
- Median House Price:~$475,000
Brookings attracts travelers from Northern California seeking quiet beaches and temperate weather. With fewer than 300 listings, it remains low-competition and lightly regulated, offering strong potential for well-positioned homes with ocean views.
Summary:
Brookings is a smart, lower-cost entry point into Oregon’s STR market. For 2025, it delivers steady income, minimal red tape, and long-term upside.
Manzanita – Boutique Coastal Market with Upscale Guests
- Occupancy Rate:~59% median; top listings 72%+
- ADR:$245 median; luxury up to $400
- Median House Price:~$785,000
Manzanita is a quiet luxury destination with fewer than 200 listings, offering high guest loyalty and low supply. Events, hiking, and premium design-focused homes keep demand elevated, even outside peak season.
Summary:
Manzanita is ideal for Airbnb investors targeting boutique, high-end rentals. With elevated ADRs, loyal guests, and low competition, it’s a standout among Oregon’s coastal STR markets.
