7 Best Utah Airbnb Management Companies
By: Albert Brown | Created: Mar 19, 2025
After investing in a vacation rental property in Utah, your choice of property management can significantly impact your rental’s success. Professional Airbnb management simplifies operations, enhances guest experiences, and maximizes your earnings. But with numerous management companies available, choosing the right one is critical – especially in Utah’s competitive vacation rental market, from Park City’s ski slopes to the red rock landscapes of southern Utah.
To help you find the ideal fit for your property, we’ve compiled and ranked the seven best Airbnb management companies in Utah:
- Home Team Luxury Rentals – Best Overall Luxury Option
- AvantStay – Best for Group-Stay & Large Properties
- Awning
– Best for Versatile Management Solutions
- Utah’s Best Vacation Rentals
– Best Full-Service Statewide Coverage
- Vacasa – Best for Nationwide Coverage
- Red Rock Vacation Rentals – Best for Southern Utah & St. George Area
- Park City Lodging
– Best for Park City & Deer Valley Rentals
Our analysis is based on service offerings, pricing transparency, market presence, customer satisfaction, and overall value. These top companies include both full-service and partial-service options, enabling you to select the management style best suited to your investment goals.
The Top 7 Best Airbnb Property Management Companies in Utah:
1. Home Team Luxury Rentals – Best Overall Luxury Option
Home Team Luxury Rentals is one of the nation’s fastest-growing independent Airbnb management companies, renowned for delivering superior results through comprehensive
luxuryvacation property management in Utah. Specializing exclusively in high-end homes — from ski-in/ski-out mountain chalets in Park City and Deer Valley to upscale estates in Salt Lake City and luxury villas near Utah’s national parks — the company has established itself as a leader in Utah’s competitive luxury short-term rental market.
Their success comes from combining strategic property enhancements, innovative marketing methods, and cutting-edge revenue optimization tools, consistently helping property owners achieve remarkable financial results and five-star guest satisfaction.
As the nation’s fastest-growing independent luxury rental management company (operating without external investors), Home Team Luxury Rentals can focus solely on owner and guest satisfaction, free from outside financial pressures. Property owners frequently see dramatic improvements after partnering with Home Team Luxury Rentals, with increased bookings, higher nightly rates, and superior guest reviews often becoming evident within just a few months.
Terms and Conditions:
- Home Team Luxury Rentals provides flexible month-to-month management agreements designed to ensure complete owner satisfaction. Owners are never locked into long-term contracts and can cancel at any time with sufficient notice if their property’s performance doesn’t meet expectations. This flexible approach demonstrates the company’s confidence in consistently delivering exceptional results.
Services Provided:
- Professional Photography & Custom Listings: Every property receives professional photography and expertly crafted listings tailored to appeal to luxury-oriented guests, boosting visibility and conversions across all major platforms.
- Targeted Multi-Channel Marketing: Properties are strategically marketed across leading luxury-focused OTAs, including Airbnb Luxe, VRBO, Expedia, Booking.com, Homes & Villas by Marriott, and Google Vacation Rentals. Additionally, specialized platforms like Hopper and Whimstay are utilized to fill last-minute vacancies, maximizing occupancy and revenue.
- Advanced Dynamic Pricing: Home Team uses sophisticated pricing algorithms driven by real-time market data. This dynamic approach ensures your property consistently achieves optimal pricing, increasing overall revenue and occupancy.
- Comprehensive Guest Experience: Dedicated guest communication and 24/7 concierge services ensure outstanding guest experiences. Every guest interaction is managed promptly and professionally, earning your property consistent five-star reviews and repeat bookings.
- Premium Property Maintenance & Housekeeping: Properties receive meticulous care, with routine inspections, proactive maintenance, and thorough professional cleaning after every stay. Owners never worry about upkeep, knowing their home is impeccably maintained year-round.
- Strategic Design & Upgrade Consultation: Optional consultations with interior design experts help owners upgrade and furnish their properties for maximum appeal. Adding high-value amenities (e.g. additional sleeping areas, hot tubs, upscale outdoor spaces) can significantly increase rental revenue.
- Detailed Financial Reporting: Owners receive transparent, comprehensive financial statements and access to real-time analytics through an intuitive online portal, ensuring they can effortlessly track their property’s performance.
Fees & Costs:
- Management fees typically range from
10% to 35% of rental revenue, varying based on property specifics and location.
- Discounted rates may be available for high-performing luxury properties generating significant revenue.
- Home Team Luxury Rentals confidently offers new clients
their first month of management services free, allowing owners to experience the quality and results without financial risk.
Market Coverage:
How to Get Started:
Visit the
Home Team Luxury Rentals Utah
property management page to complete a simple inquiry form. From there, you’ll receive a personalized, no-obligation income estimate and an expert consultation detailing exactly how Home Team Luxury Rentals can significantly enhance your property’s revenue and guest satisfaction.
2. AvantStay – Best for Group-Stay & Large Properties
AvantStay
specializes in luxury vacation rental management tailored specifically for larger groups, family gatherings, corporate retreats, and special celebrations. Known nationally for their innovative combination of smart-home technology and dedicated hospitality, AvantStay effectively manages premium properties that comfortably accommodate bigger parties. Their tailored approach consistently generates strong rental performance, attracting high-value bookings year-round.
With AvantStay, property owners can choose between flexible management agreements or a master lease option offering fixed monthly payments, providing financial predictability and peace of mind. Their technology-focused management style includes automated guest communication, secure smart-home integration, and real-time property monitoring to streamline operations and protect your home.
AvantStay further differentiates itself through optional interior design and furnishing services, enhancing properties specifically for group stays. These professionally curated large-group vacation homes help attract repeat guests and earn consistent five-star reviews, improving overall property profitability.
Terms and Conditions:
- Offers flexible management agreements or a
fixed monthly revenue program (master lease) for qualifying properties, giving owners the choice of variable income or guaranteed rent.
Services Provided:
- Comprehensive Full-Service Management tailored to large-group accommodations (vacation homes with numerous bedrooms and ample gathering spaces).
- Professional listing optimization and marketing across all major booking platforms.
- Smart-home automation and monitoring for enhanced security, energy efficiency, and guest convenience (e.g. keyless entry, noise monitors).
- Optional professional interior design and furnishing services to maximize appeal for group travelers.
- Concierge-level guest communication and 24/7 support to accommodate the needs of bigger groups and special events.
Fees & Costs:
- AvantStay uses customized pricing structures. Management fees are not published, as they vary by property and agreement type (percentage or fixed lease). Owners should
contact AvantStay for a personalized quote based on their specific home and rental projections.
Market Coverage:
- Park City & Deer Valley – AvantStay manages luxury ski chalets and large mountain homes in Park City’s resort areas.
- Other Utah Destinations: Select high-end properties in popular vacation spots (AvantStay’s portfolio in Utah is focused primarily on the Park City area, with expanding presence in other resort locales).
How to Get Started:
Visit
AvantStay’s property management page to request a customized quote and consultation tailored specifically to your property. An AvantStay representative will provide a free revenue projection and explain their management options for your home.
3. Awning – Best for Versatile Management Solutions
Awning provides both full-service and half-service Airbnb management, ideal for investors who want flexibility in their rental approach. This versatility allows owners to choose a hands-off experience or remain involved with certain tasks. Awning is a tech-forward company that blends traditional property management with DIY-friendly options, making it a unique solution in the Utah market.
Terms and Conditions:
- Flexible agreements with a
90-day cancellation notice. Owners are not locked into long-term contracts, giving the freedom to pivot if needed.
Services Provided:
- Full-Service Management: Comprehensive listing creation, multi-platform marketing, and 24/7 guest communication on the owner’s behalf.
- Dynamic Pricing: Automated pricing adjustments driven by AI technology to maximize revenue.
- Vendor Coordination: Awning arranges housekeeping and maintenance through vetted local vendors, ensuring smooth operations.
- Partial-Service Options: Owners can opt to handle certain aspects (like guest turnover or maintenance) themselves. Awning’s half-service option (similar to their “co-hosting”) provides just marketing, pricing, and guest screening, while the owner manages on-the-ground tasks. This flexibility is great for those who want to stay involved.
Fees & Costs:
- Partial-Service: Starts around 10% of rental revenue for the limited management option (marketing and booking support only).
- Full-Service: Higher fees apply for full management (typically in the 20–25% range, depending on services and market). Awning’s pricing is generally competitive, and owners can choose a plan that fits their budget and involvement level.
Market Coverage:
- Major Utah markets, including
Salt Lake City,
Park City, and
St. George. Awning’s network of local service providers enables them to support properties in urban hubs as well as popular resort areas across the state.
How to Get Started:
Schedule a call
with Awning to discuss your needs and receive a personalized management proposal. Their team will provide details on service options and guide you through choosing full or partial management for your Utah rental.
4. Utah’s Best Vacation Rentals – Best Full-Service Statewide Coverage
Utah’s Best Vacation Rentals (UBVR) is a locally founded, full-service vacation rental management company that has grown to cover all of Utah’s major travel destinations. Founded in 2008, UBVR has expanded from its Salt Lake City roots to also serve
Park City, Moab, and St. George, among other areas.
Over more than a decade, this “Best of State” award-winning company has managed hundreds of vacation properties and built a strong reputation for first-class hospitality and homeowner satisfaction.
What sets Utah’s Best apart is its truly statewide presence combined with a highly personalized touch in each region. They assign a dedicated local manager as the owner’s main point of contact in each area they operate, ensuring on-the-ground expertise and quick response for every property. This local emphasis, alongside a robust operational backbone, creates a positive feedback loop – guests enjoy consistently high standards and owners benefit from strong reviews and repeat bookings.
Utah’s Best Vacation Rentals provides
comprehensive services
through a diverse and talented team. They employ rigorous property care checklists (their inspection checklist covers 50+ points, and a 150-item inventory is verified before each guest’s arrival) to maintain quality control. From marketing to maintenance, UBVR is equipped to handle every aspect of turning a home into a top-performing vacation rental. For owners, this means a truly turn-key experience with a company that understands Utah’s unique vacation markets.
Terms and Conditions:
- UBVR offers flexible contracts with no long-term commitment required. Owners can expect straightforward agreements that allow cancellation given reasonable notice (exact terms provided during onboarding). The company’s confidence in its service is reflected in its owner-friendly contract policies.
- Each property owner is assigned a dedicated manager
for direct communication and support. This person ensures the management agreement terms are upheld and that owners have a consistent point of contact for any needs or concerns.
Services Provided:
- Professional Marketing & Listings: High-quality photography and compelling listings on Airbnb, VRBO, and UBVR’s direct booking site. The team uses aggressive marketing strategies (SEO, email campaigns, social media) to maximize exposure.
- Dynamic Pricing: Revenue management tools to adjust nightly rates based on seasonality, demand, and local events, ensuring competitive pricing and high occupancy.
- Full Guest Concierge: 24/7 guest communication, check-in support, and local concierge services (from area recommendations to special requests) to enhance guest satisfaction.
- Maintenance and Housekeeping: Thorough cleaning after each stay and regular maintenance by in-house staff or trusted vendors. UBVR’s 50-point inspection before each guest check-in keeps properties in top condition.
- Design and Upgrades: Assistance with furnishing and decorating homes for optimum appeal. They even offer wholesale furniture packages and interior design guidance for owners looking to improve their rental’s look and feel.
- Accounting & Reporting: Detailed monthly statements, tax documentation, and even mortgage payment services. Owners have access to an online portal to review bookings, revenues, and expenses at any time.
Fees & Costs:
- Management fees typically range from
20% to 30% of rental revenue, aligned with industry standards for full-service management. The exact percentage may vary based on the property type, location, and services needed.
- UBVR is transparent about fees, with no hidden charges. Standard services (marketing, cleaning coordination, guest services, etc.) are included in the base percentage; any optional services (like remodeling or real estate services via their sister company) are discussed upfront.
- Owners receive a free property analysis and revenue projection before signing up, so they know what returns to expect relative to the fees.
Market Coverage:
Utah’s Best Vacation Rentals operates in
multiple Utah markets, including:
- Salt Lake City – Downtown and suburban SLC vacation homes.
- Park City & Deer Valley – Ski condos and luxury mountain homes in the Park City area.
- Moab & Southern Utah – Vacation homes near Moab’s Arches/Canyonlands parks, plus properties in St. George, Hurricane, and other southern Utah resort communities.
- Bear Lake & Other Areas – They have expanded to various “hot spots” across Utah, wherever demand for short-term rentals is growing.
(In each of these locations, UBVR has local staff to manage and care for the properties.)
How to Get Started:
Visit the
Utah’s Best Vacation Rentals website to contact their team for a free consultation. Simply fill out their owner inquiry form or call their office – they offer a complimentary property evaluation and revenue estimate. An UBVR representative will walk you through their services and terms, and outline how they can help maximize your Utah rental property’s potential.
5. Vacasa – Best for Nationwide Coverage
Vacasa is the largest Airbnb property management company in North America, offering full-service, half-service, and even long-term rental management solutions. Founded in 2009 in Portland, OR, the company has grown to manage over
44,000 properties across 41 U.S. states (including Utah) as well as international markets. For Utah vacation rental owners, Vacasa brings unmatched scale and resources – from a massive marketing reach to advanced technology and analytics.
Vacasa provides a few tiers of service to accommodate different owner needs:
- Full-Service Airbnb Management: This is Vacasa’s traditional offering, where they handle everything from marketing to cleaning. Full-service includes creation of optimized listings (with professional HD photography and 3D virtual tours), digital marketing and distribution on 50+ booking channels, dynamic pricing tools, 24/7 guest screening and support, housekeeping after each stay, restocking essentials, property maintenance coordination, and even tax remittance support. Essentially, every aspect of hosting is managed for you. Vacasa reports that owners see an average 33% increase in bookings after switching to their platform.
- Vacasa Guestworks (Half-Service Management): For owners who want only partial support, Vacasa offers a lighter option called Guestworks. This focuses on marketing and booking coordination while
owners handle the on-site operations. Guestworks will list the property on major websites, implement dynamic pricing, set up keyless entry, and provide 24/7 guest communication. However, the owner remains responsible for cleaning, maintenance, and local tasks. This is attractive for those who live near their rental or already have local staff, but want Vacasa’s marketing machine to fill their calendar.
- Extended Stay Program: Vacasa also manages
long-term rentals (stays 30 days or more) for owners who wish to mix strategies or pivot to medium-term tenants in the off-season. This program is designed to function like a traditional long-term property management service, finding tenants and handling leases, allowing investors flexibility between short-term and long-term as markets change.
Terms and Conditions:
- Vacasa’s full-service contracts require
90 days’ notice for cancellation, during which owners must honor any existing reservations. This policy ensures a smooth transition for guests and prevents last-minute cancellations.
- Owners with Vacasa retain unlimited personal use of their property (you can still stay at your vacation home when you want, just block off the dates).
- If using the master lease program (fixed rent) in some markets, terms will differ (fixed-term lease agreements, etc.), but for the typical revenue-share model, the 90-day notice is standard.
Services Provided:
Full-Service Package Includes:
- High-quality listings with professional photography, 3D virtual walkthroughs, and custom copywriting to highlight your property’s best features
- Aggressive multi-channel marketing and dynamic pricing optimization to maximize your rental income
- 24/7 guest screening and customer service, ensuring guests are supported at all hours.
- Professional cleaning between stays and restocking of guest supplies.
- Payment processing, guest damage protection, and $1M liability insurance.
- Regular property inspections, maintenance handling, and ensuring compliance with local regulations (permits, taxes).
Vacasa Guestworks (Half-Service) Includes:
- Listings on 50+ travel websites (leveraging Vacasa’s distribution network)
- Dynamic pricing and booking management to secure reservations.
- Keyless entry setup and technology to facilitate guest self check-in.
- 24/7 guest communication and basic support (so even if you manage the cleaning, guests still have a professional response team for questions).
- Owners handle cleaning, turnovers, and maintenance under Guestworks, keeping more control but also more responsibility.
Extended Stay Management:
- Marketing for 30+ night renters and handling tenant inquiries.
Lease agreements and tenant screening (background/credit checks) for longer stays. - Rent collection and enforcement of lease terms on behalf of owners.
(Vacasa’s technology platform underpins all these services, with an owner dashboard app for real-time performance tracking.)
Fees & Costs:
- Vacasa does not publicly list a standard commission rate. Fees
vary by market and property, and they often use tiered or customized pricing. Owners should expect Vacasa’s full-service fee to be on the higher side – often around
30%–35% of rental revenue or more – reflecting the comprehensive nature of their service and brand name
- Additional fees may apply for optional add-ons. For example, Vacasa can provide smart home equipment, hot tub servicing, or linen programs for an extra charge. These are elective and can be discussed during onboarding.
- Importantly, Vacasa’s scale means they handle payment processing fees and credit card fees within their commission. They also do not charge homeowners for things like marketing or OTA fees separately – those are included in the commission cut.
- Vacasa Guestworks typically has a lower fee than full-service (since the owner does more). While exact percentages are case-by-case, partial-service could be around 10–15%. Owners should confirm pricing with Vacasa for Guestworks specifically if interested.
Market Coverage:
Vacasa operates in hundreds of vacation destinations across North America. In Utah, Vacasa has a significant presence in:
- Park City/Deer Valley,
Salt Lake City,
Moab,
St. George,
Brian Head, and other popular areas. Given its nationwide reach, Vacasa is an ideal choice if you own properties in multiple states or plan to expand beyond Utah. Their large network can attract guests from all over and provide consistent service everywhere.
(In addition to Utah, Vacasa’s network spans ski resorts in Colorado, beach towns in California, the Pacific Northwest, etc., which can cross-promote to travelers interested in Utah.)
Reviews:
Vacasa has tens of thousands of online reviews from property owners and guests, with
mixed feedback overall
:
- Positive: Owners often praise the
easy onboarding process and intuitive owner app, noting that properties are well-maintained with professional cleanings. Guests frequently enjoy Vacasa’s responsive customer service and consistent standards, which can lead to solid reviews for owners.
- Negative: Some owners report
higher fees and charges that cut into profit. There have been complaints of inconsistent property upkeep in certain regions and lower-than-expected revenue in some cases. As a large company, Vacasa has faced issues with staff turnover and occasional communication delays, which can impact service quality.
In summary, Vacasa is a powerhouse with vast resources and reach, but as with any big company, the service experience can vary. It’s wise to discuss expectations and read recent reviews specific to your local Vacasa team.
How to Get Started:
Fill out an
online form on Vacasa’s website to receive a free revenue estimate for your property. A Vacasa representative will then contact you to discuss your goals and walk through their management program. You can also schedule a consultation to ask questions and ensure Vacasa’s approach aligns with your needs before signing up
6. Red Rock Vacation Rentals – Best for Southern Utah & St. George Area
Red Rock Vacation Rentals is a premier
local property management company specializing in the St. George area of southern Utah. As
“Southern Utah’s most trusted property management company,” Red Rock focuses on helping owners
net more income while providing memorable experiences to guests. They manage a curated portfolio of vacation homes in St. George and its surrounding communities, ranging from luxury homes in resort developments to cozy condos ideal for national park travelers.
With Red Rock, owners get boutique-style attention combined with full-service capabilities. The Red Rock team is locally based in St. George and deeply familiar with the market’s seasonality, popular attractions, and visitor expectations. Their hands-on approach means every property is cared for as if it were their own, and every guest is treated to 5-star hospitality. This has earned Red Rock a loyal client base and excellent reviews within the community.
Terms and Conditions:
- Red Rock Vacation Rentals offers
flexible, owner-friendly contracts. They generally operate with no long-term commitments – contracts are often month-to-month or have easy termination clauses if you’re not satisfied (with appropriate notice to honor existing bookings). This flexibility shows their commitment to earning your business continuously.
- Owners have access to their property’s schedule and can block personal use dates as needed. Red Rock encourages owners to enjoy their vacation home too, as long as it’s coordinated through their system.
Services Provided:
- Full-Service Management: Red Rock handles all aspects of renting your home. This includes creating attractive listings on Airbnb, VRBO, and their own booking website; responding to all inquiries; and managing reservations.
- Dynamic Marketing: They utilize dynamic pricing tools and targeted marketing to maximize occupancy and revenue, adjusting rates for peak events or seasons in St. George (e.g., marathons, festivals, holidays).
- Guest Services: Red Rock provides 24/7 guest support and even offers concierge services. They make sure each guest has detailed check-in instructions, a local contact for any issues, and recommendations for enjoying southern Utah.
- Maintenance & Housekeeping: A dedicated team coordinates professional cleaning after every stay, and routine maintenance is performed to keep properties in top condition. Owners can expect regular inspections and upkeep tasks (filter changes, etc.) to be handled proactively.
- Owner Reporting: Owners receive monthly statements and have an owner portal to review bookings, revenue, and even track maintenance orders. Transparency is a priority, so you’ll always know how your property is performing.
Fees & Costs:
- Red Rock’s management fee is competitive for the region, typically around
20%–30% of gross rental revenue. The exact percentage may depend on the property and location (homes in high-demand resort communities might be at the lower end of the range due to volume).
- There are
no hidden fees. Standard cleaning fees are charged to guests, and any maintenance costs are discussed with owners. Red Rock prides itself on an honest, transparent fee structure.
- As a local company, they often run promotions for new homeowners (such as discounted first few months of management or free professional photos) – it’s worth inquiring during your consultation.
Market Coverage:
- St. George, Utah: The core of Red Rock’s portfolio is in St. George city and its immediate surroundings. This includes popular vacation home communities in and around St. George.
- Greater Zion Area: They also manage properties in nearby towns such as
Washington,
Santa Clara,
Ivins, and in resort areas like
Sand Hollow (Hurricane, UT) which is near Sand Hollow State Park and a gateway to Zion National Park. Essentially, if your property is in Washington County’s tourist corridors, Red Rock can likely manage it.
- This focused geographic coverage means Red Rock is highly specialized in Southern Utah’s vacation rental scene – beneficial for owners in this region.
How to Get Started:
Reach out to
Red Rock Vacation Rentals via their website or phone to schedule a consultation. They offer a free rental projection – you can
schedule a call to get a complimentary income analysis for your St. George area property. During this call, their team will discuss your home’s rental potential, go over services, and answer any questions. Red Rock’s onboarding process includes helping you obtain any required city license for short-term renting in St. George and getting your property prepared for guests.
7. Park City Lodging – Best for Park City & Deer Valley Rentals
Park City Lodging is an award-winning vacation rental management company with over 40 years of experience in Utah’s premier ski destination. Founded in 1984, Park City Lodging has built a sterling reputation through its commitment to homeowner service and exceptional guest experiences. In fact, the company has been recognized with
Utah’s Best of State awards for Property Management multiple years in a row (2019, 2020, 2021, 2022, 2023)– a testament to its quality and consistency.
Park City Lodging manages a diverse portfolio of properties, from slope-side luxury homes and Deer Valley lodges to downtown condos on Main Street. Their local expertise is second to none: they know every corner of Park City’s resort communities, the seasonal demand patterns, and the high expectations of ski vacationers. Operating from the homeowner’s point of view, Park City Lodging emphasizes maximizing your rental income while meticulously caring for your property.
One standout aspect is their strong in-house team. Park City Lodging maintains departments for guest services, maintenance, housekeeping, and even homeowner relations. With a high staff-to-property ratio, they ensure each home and each guest gets personal attention. The company also stays ahead of the curve by contracting with top industry providers for things like cutting-edge marketing, SEO, and booking technology, ensuring Park City properties reach a wide audience of potential guests.
Terms and Conditions:
- Park City Lodging typically asks for an initial contract term (often 1 year, common in the industry), but they are confident in their owner satisfaction and thus have flexible policies if owners need to make changes. Exact contract terms (cancellation notice period, etc.) are provided during the sign-up process.
- Owners enjoy unlimited use of their property (blocking out dates for personal stays is easily done through the owner portal, as long as no existing reservations are in place).
- The company prioritizes
“owner-centric” management, meaning transparency in finances and attentive communication. They even have an
Owner Portal for real-time access to bookings and statements, and a dedicated Owner Liaison on staff to handle any concerns.
Services Provided:
- Full-Service Rental Management: Park City Lodging handles marketing, booking, guest communication, check-in/checkout logistics, and payment processing. They list properties on major booking channels and their own high-traffic website.
- Dynamic Pricing & Revenue Management: Using decades of historical data and modern analytics, they set optimal rates throughout the ski season and off-season. Park City’s demand swings (Sundance Film Festival, holidays, etc.) are expertly managed to maximize revenue.
- Housekeeping & Maintenance: The company has its
own professional housekeeping team that keeps properties impeccably clean. Maintenance staff conduct regular inspections and respond quickly to any issues (from a broken appliance to a snow removal need). They also prepare homes for seasonal changes (winterizing, etc.). Many owners praise Park City Lodging for protecting the long-term condition of their homes.
- Guest Services & Concierge: Guests receive 24/7 support and concierge assistance. Park City Lodging can arrange airport transportation, lift tickets, grocery delivery, and other concierge services which enhance guest satisfaction (and by extension, your reviews).
- Homeowner Services: In addition to rental management, they offer services like non-rental home management (if an owner just wants caretaking when not renting) and even HOA management for some complexes. As a homeowner, you can tap into their network of vetted contractors at discounted rates for upgrades or renovations.
Fees & Costs:
- Park City Lodging’s management fee is competitive for a top-tier ski destination manager. Expect a commission in the range of
25% to 35% of gross rentals, depending on your property’s size, location, and included services. This rate covers the full suite of services (marketing, cleaning coordination, maintenance, etc.).
- There are typically no upfront costs. Photography, initial setup, and marketing are part of the service (some companies charge setup fees, but Park City Lodging invests in your listing as part of their partnership).
- Owners may be charged at-cost for certain things like deep cleanings, specific maintenance repairs, or replenishment of supplies, but all such expenses are detailed in monthly reports. The transparency and “no surprise fees” approach has contributed to their strong reputation among owners.
Market Coverage:
- Park City, Utah: All neighborhoods including Old Town/Main Street, Park City Mountain base area, Canyons Village, Kimball Junction, Prospector, etc.
- Deer Valley: Luxury rentals in Deer Valley Resort (Lower and Upper Deer Valley areas).
- Surrounding Areas: Some properties in nearby Heber Valley or Summit Park may also be managed, but the focus is the greater Park City resort region.
- Park City Lodging’s long tenure in this market means they have deep local connections and brand recognition among visitors looking for Park City accommodations.
How to Get Started:
Contact
Park City Lodging through their website or by phone to inquire about their property management program. They will typically schedule an initial meeting or call where they evaluate your property’s rental potential and discuss your goals. You can request a
free rental revenue projection and learn about their terms. Given their decades of experience, they can provide insight into how your property would perform in different seasons. Once you’re ready, Park City Lodging’s team will guide you through signing the management agreement, obtaining any necessary Park City nightly rental license, and preparing your home for the first guests.
How to Choose an Airbnb Management Company in Utah
Selecting the right management company for your Utah vacation rental is essential for maximizing profitability and peace of mind. Here are key factors to consider when making your decision:
- Service Level (Full-Service vs. Partial): Determine whether you want a completely hands-off experience or if you’d prefer to handle certain tasks yourself. Full-service companies take care of everything (marketing, guest contact, cleaning, maintenance), ideal for out-of-state or busy owners. Partial-service or co-host arrangements (like Awning’s flexible plans or Vacasa’s Guestworks) allow you to stay involved in operations to save on fees. Choose a company whose service level matches your desired involvement.
- Pricing and Transparency: Compare management fees and what’s included. Typical full-service fees range from 20% to 35% of rental income in Utah. Ensure the company is transparent about all costs. Look out for hidden charges such as onboarding fees, linen fees, or maintenance mark-ups. The best companies provide clear contracts and regular financial statements so you know exactly what you’re paying for and what you’re earning.
- Local Expertise vs. National Reach: There’s a trade-off between local and national providers. Local specialists (like Red Rock in St. George or Park City Lodging) offer deep knowledge of the area, personalized attention, and often better on-the-ground responsiveness. National companies (like Vacasa or AvantStay) bring strong marketing reach, advanced technology, and brand power to attract guests from around the world. If your property is in a unique Utah market (say, a ski condo vs. a rural cabin), consider whether a company with hyper-local focus or one with broad resources will serve you best.
- Technology and Marketing Capabilities: In today’s STR market, dynamic pricing and digital marketing are critical. Inquire about each company’s tech tools: Do they use reliable dynamic pricing software to adjust rates for seasonal demand? Do they syndicate your listing across Airbnb, Vrbo, Booking.com, etc.? Companies that leverage smart tech (revenue management algorithms, smart home devices, guest apps) can often increase your revenue and reduce hassles. For example, Home Team and Vacasa use dynamic pricing, and many companies now have owner portals for transparency.
- Reviews and Reputation: Research what other property owners have experienced. High ratings, host testimonials, or awards (like Best of State) are good signs of a trustworthy management company. Read online reviews or ask the company for references. Consistent five-star guest reviews and low homeowner turnover are indicators of a company that delivers. Conversely, multiple reports of poor communication or unmet revenue projections are red flags. Don’t hesitate to ask a company about their track record in Utah and request performance case studies if available.
- Regulatory Compliance: Utah’s patchwork of short-term rental laws means your manager must navigate permits and taxes adeptly. A good management company will help ensure your property is properly licensed with the city/county and that lodging taxes are collected and remitted. They should stay updated on local ordinance changes (e.g. new rules in Park City or Moab) and guide you through them. This local regulatory knowledge protects you from legal issues down the line.
By weighing these factors according to your needs, you can confidently choose a partner that will care for your property, maximize your income, and keep you in the loop.
The Bottom Line: Experience Only The Best
Investing in Airbnb and vacation rental properties in Utah presents a lucrative opportunity for property owners, thanks to the state’s booming tourism – from world-class ski resorts to breathtaking national parks and red rock attractions. However, thriving in this competitive market depends heavily on choosing the right Airbnb management partner. The company you entrust with your property will significantly influence occupancy rates, guest satisfaction, and ultimately your rental income and ROI.
The companies highlighted in this guide each excel in different areas, catering to distinct property types and owner preferences. For example, Home Team Luxury Rentals leads in maximizing returns for high-end luxury homes, while AvantStay specializes in large group-friendly estates with tech-driven service. Local experts like Utah’s Best Vacation Rentals cover multiple Utah markets with on-the-ground teams, Red Rock Vacation Rentals dominates the southern Utah scene, and Park City Lodging provides unrivaled expertise in the ski resort arena. On the other hand, big players such as Vacasa offer expansive marketing reach and resources, and flexible innovators like Awning bring new, customizable service models to the table.
Ultimately, the best Airbnb management company for you is the one that aligns with your goals and needs. Consider the level of control you want, the fee structure you’re comfortable with, and the kind of guest experience you wish to provide. It’s wise to speak directly with a few companies, ask detailed questions, and even request references or performance data. Many owners find it beneficial to start with an income projection from each company to compare expected returns net of fees.
By taking the time to choose the right partner, you’ll set your Utah vacation rental up for long-term success. The right management company will not only maximize your profits but also remove the day-to-day stress from you, allowing you to enjoy the benefits of ownership. With professional management and a strategic approach, your Utah rental property can flourish – delivering strong financial rewards and the peace of mind that comes from knowing both your guests and your investment are in excellent hands.