Top 20 Best Airbnb Markets in South Carolina for 2025 Investors



By: Kara Mangalisan | Jul 3, 2025

The short-term rental boom shows no signs of slowing, and real estate investors are looking for markets where nightly rates, occupancy, and long-term value align. Whether you're targeting vacation hotspots or urban stays, these 20 top-performing U.S. cities offer strong Airbnb revenue potential and diverse investment strategies. Let’s break down the top Airbnb markets in 2025.

Why the South Is Booming for Short-Term Rental Investors

The South, particularly South Carolina, has seen a surge in interest from travelers and real estate investors alike. Mild winters, low cost of living, and thriving vacation destinations contribute to its momentum. Short-term rentals are surging in popularity due to flexible travel lifestyles and a booming domestic tourism sector.

Exploring Airbnb Market Trends Across Vacation Hotspots

Let’s dive into the top-performing cities across South Carolina where Airbnb hosts are earning significant revenue and seeing strong occupancy. Each city brings something unique to the table, from oceanfront stays to cultural hubs.

1. Charleston – A Historic Powerhouse for Airbnb Investment

• Average Daily Rate (ADR): $278
• Occupancy Rate: 74%
• Median Home Price: $615,000

Charleston stands out as one of the best Airbnb markets in South Carolina, consistently attracting both tourists and business travelers year-round. Its blend of historic charm, top-rated restaurants, and scenic waterfronts supports a high-performing short-term rental economy. The Airbnb market here is particularly strong in neighborhoods like Cannon-borough - Elliott-borough and the Historic District, where homes often double as sought-after Airbnb properties.

For investors, Charleston offers reliable returns even at higher price points. The city’s airbnb investment potential remains robust thanks to high occupancy and premium nightly rates. While local short-term rental regulations exist, compliant operators can thrive.

From weekend weddings to corporate travel, demand in Charleston spans all travel types—making it a top pick for those entering or expanding in the Airbnb markets of the South.

2. Myrtle Beach – A Classic Coastal AirBNB Market for All Budgets

• ADR: $229
• Occupancy Rate: 68%
• Median Home Price: $328,000

Myrtle Beach has long been one of the best known vacation destinations in the South, and now it’s becoming one of the best airbnb markets in South Carolina for investors seeking value and volume. With miles of coastline, a bustling boardwalk, and endless family attractions, the city supports a thriving short-term rental industry.

The affordability of homes and condos makes this area ideal for first-time Airbnb investment. Oceanfront condos and golf-course properties are the most profitable Airbnb properties, with consistent bookings throughout the year, especially during the busy summer season. While the Airbnb market can get competitive, careful listing management and strategic upgrades can position a property to stand out. If you're looking for a reliable entry point into Airbnb markets in the Southeast, Myrtle Beach is hard to beat.

3. Hilton Head Island – A Luxury Airbnb Investment with Coastal Charm

• ADR: $312
• Occupancy Rate: 71% 
• Median Home Price: $775,000

Hilton Head Island is where luxury meets stability in the short-term rental world. As one of the best Airbnb markets in South Carolina, Hilton Head is prized for its pristine beaches, high-end golf resorts, and family-friendly appeal. Visitors are often willing to pay premium rates for quality airbnb properties here, especially during peak vacation seasons.

For investors, Hilton Head offers exceptional airbnb investment potential, especially in gated communities and near popular amenities like Harbour Town. While the median home price is higher than some southern markets, the returns can justify the expense—especially with ADRs topping $300.

Tourism here is almost entirely leisure-driven, with golf tournaments, family vacations, and repeat visitors fueling demand. The island's strong performance in the airbnb market makes it a dependable option for long-term short-term rental success.

4. Greenville – A Rising Southern Star for Airbnb Investment

• Average Daily Rate (ADR): $193
• Occupancy Rate: 70%
• Median Home Price: $387,000

Greenville is quickly becoming one of the best Airbnb markets in South Carolina, especially for investors seeking affordable entry points in the South. Its growing downtown, vibrant arts scene, and proximity to the Blue Ridge Mountains attract both tourists and business travelers.

This upstate city offers airbnb properties that cater to a wide range of travelers. From lofts near Main Street to cozy bungalows, the short-term rental opportunities are diverse. The airbnb market in Greenville has gained momentum thanks to a combination of strong occupancy rates and a thriving regional economy.

For airbnb investment, Greenville is appealing due to moderate home prices and increasing demand. Its steady year-round bookings and low regulation environment make it a solid addition to any airbnb markets portfolio.

5. Folly Beach – A High-Yield Airbnb Market for Coastal Investors

• Average Daily Rate (ADR): $368
• Occupancy Rate: 73%
• Median Home Price: $1,050,000

Folly Beach stands out as a high-performing airbnb market in the South. Just a short drive from Charleston, it offers laid-back beach vibes with a strong demand for luxury and oceanfront airbnb properties.

Despite the higher entry price, this area delivers impressive returns for airbnb investment. Many short-term rental hosts enjoy premium rates during peak travel months, with consistent off-season traffic from events and surf culture. If you're targeting the best airbnb markets in South Carolina, Folly Beach deserves serious consideration. Its well-established tourism infrastructure and strict-but-clear regulations allow compliant investors to thrive.

6. Beaufort – Southern Charm and Quiet Airbnb Appeal

• Average Daily Rate (ADR): $245
• Occupancy Rate: 66%
• Median Home Price: $499,000

Beaufort, a picturesque waterfront town in the South, is one of the most underrated Airbnb markets in South Carolina. With a rich history and beautiful antebellum homes, it attracts visitors looking for a slower pace and a more local short-term rental experience.

This town favors smaller-scale Airbnb properties like cottages and historic homes. Airbnb investment here benefits from low competition and high guest satisfaction—leading to strong repeat bookings and positive reviews.

Though less busy than Charleston or Hilton Head, Beaufort’s dependable Airbnb market offers good returns and manageable ownership for investors who want to avoid the fast pace of more crowded destinations.

7. Isle of Palms – Exclusive Airbnb Market for Luxury Returns

• Average Daily Rate (ADR): $425
• Occupancy Rate: 69%
• Median Home Price: $1,550,000

Isle of Palms is one of the most upscale short-term rental markets in the South, located just outside Charleston. Investors looking for luxury airbnb properties with high nightly rates will find strong performance here.

This is an elite coastal destination with limited housing inventory but strong demand, especially during summer and holiday seasons. While the barrier to entry is high, the airbnb investment returns often justify the cost.

For those seeking the best Airbnb markets in South Carolina with premium occupancy and pricing, Isle of Palms stands out—particularly for experienced investors seeking coastal diversification.

8. North Myrtle Beach – Consistent Bookings and Family-Friendly Appeal

• Average Daily Rate (ADR): $217
• Occupancy Rate: 66%
• Median Home Price: $415,000

North Myrtle Beach offers a more relaxed, family-focused alternative to Myrtle Beach itself. It’s a solid choice for Airbnb investment with mid-range pricing, stable demand, and more lenient short-term rental policies.

Airbnb properties here include condos, townhomes, and detached houses close to golf courses or the shoreline. It remains a reliable player among the best Airbnb markets in South Carolina, particularly for regional travelers.

Investors looking to enter Airbnb markets in beach towns with fewer regulations will appreciate North Myrtle’s steady growth.

9. Columbia – South Carolina’s Capital with Strong Local Demand

• Average Daily Rate (ADR): $162
• Occupancy Rate: 69%
• Median Home Price: $284,000

As the state capital, Columbia sees a healthy mix of government, medical, and university-driven short-term rental demand. It’s not a coastal market, but it’s one of the more stable Airbnb markets in the South.

Airbnb properties here are more budget-friendly, attracting business travelers and visiting families. For first-time investors, Columbia provides one of the most affordable paths to Airbnb investment in the region.

With its growing tech presence and major hospitals, the city offers consistent midweek bookings year-round.

10. Bluffton – Suburban Peace Near Hilton Head

• Average Daily Rate (ADR): $205
• Occupancy Rate: 63%
• Median Home Price: $462,000

Located just inland from Hilton Head Island, Bluffton gives investors a lower-cost entry into one of South Carolina’s most lucrative airbnb markets. It offers suburban charm with proximity to beaches, golf, and historical attractions.

Many travelers use Bluffton as a home base to explore the Lowcountry, keeping short-term rental demand strong. Airbnb properties here include townhouses and modern craftsman homes.

For investors priced out of Folly Beach or Hilton Head, Bluffton is a smart way to access coastal revenue without beachfront premiums.

11. Surfside Beach – Family-Oriented Airbnb Properties in a Quiet Market

• Average Daily Rate (ADR): $258
• Occupancy Rate: 64%
• Median Home Price: $589,000

Just south of Myrtle Beach, Surfside Beach caters to families seeking quieter stays. It’s one of the lesser-known but high-potential short-term rental zones for investors interested in stable Airbnb properties near the water.

With more relaxed ordinances and steady occupancy, Surfside is a hidden gem in the broader Airbnb markets of the South.

Airbnb investment opportunities include beach cottages and smaller multifamily homes ideal for families and snowbirds.

12. Edisto Beach – Small-Town Vibe, High Airbnb Potential

• Average Daily Rate (ADR): $295
• Occupancy Rate: 68%
• Median Home Price: $654,000

Edisto Beach offers a tight-knit coastal experience that travelers love for its peace and seclusion. Its airbnb market is smaller, but loyal return visitors ensure solid seasonal bookings.

Investors benefit from a high ADR and relatively low turnover among short-term rental competitors. The market favors standalone homes and well-maintained Airbnb properties close to the beach.

This area appeals to buyers looking for long-term appreciation and strong summer performance.

13. Spartanburg – Upstate Growth and Affordable Investment

• Average Daily Rate (ADR): $138
• Occupancy Rate: 62%
• Median Home Price: $242,000

Spartanburg is gaining traction as one of the more affordable best Airbnb markets in South Carolina. Driven by university traffic, healthcare, and light manufacturing, it’s a solid pick for entry-level Airbnb investment.

Low property prices and low saturation in the short-term rental space give Spartanburg unique appeal to investors looking outside traditional tourist areas.

It’s not a flashy market, but it’s one where smart operators can find strong margins.

14. Lake Murray Area – Waterfront Rentals with Year-Round Demand

• Average Daily Rate (ADR): $276
• Occupancy Rate: 65%
• Median Home Price: $485,000

The Lake Murray region is becoming a premier destination for water-loving travelers in central South Carolina. Boating, fishing, and lakefront vacationing drive solid short-term rental interest.

Properties with docks or lake views are ideal Airbnb investments. While not technically a beach town, it functions like one in terms of seasonality and guest appeal.

For those expanding their Airbnb market portfolio inland, Lake Murray offers a unique balance of affordability and performance.

15. Summerville – Suburban Strength Near Charleston

• Average Daily Rate (ADR): $195
• Occupancy Rate: 64%
• Median Home Price: $357,000

Summerville has seen growth that has paralleled Charleston’s economic boom, offering investors a more affordable alternative within the same general Airbnb market.

Short-term rental activity is rising, especially for family homes and townhouses. Airbnb properties here often attract guests attending events in Charleston who prefer a quieter location.

This suburb is perfect for investors looking for long-term appreciation plus short-term rental potential.

16. Rock Hill – Charlotte Suburb with Strong Weekend Demand

• Average Daily Rate (ADR): $174
• Occupancy Rate: 66%
• Median Home Price: $335,000

Just across the border from North Carolina, Rock Hill serves as a weekend getaway and business hub for Charlotte-area visitors. Its growing downtown, sporting events, and local colleges support solid short-term rental performance.

Airbnb investment is thriving here due to affordability, ease of access, and moderate competition. This southern town offers a great blend of suburban peace and urban convenience.

17. Georgetown – Quaint Historic Airbnb Market with Growth Potential

• Average Daily Rate (ADR): $228
• Occupancy Rate: 60%
• Median Home Price: $448,000

Georgetown blends history with Southern charm, giving Airbnb guests a unique experience between Myrtle Beach and Charleston. It’s emerging as one of the best under-the-radar Airbnb markets in South Carolina.

Short-term rental investors can find charming Airbnb properties with character—and without the competition found in larger cities. Tourism is growing here, and with it, Airbnb investment interest.

18. Kiawah Island – Luxury Airbnb Market with Tight Inventory

• Average Daily Rate (ADR): $482
• Occupancy Rate: 71%
• Median Home Price: $1,895,000

Kiawah Island is a premier luxury destination with some of the highest ADRs in the state. This exclusive Airbnb market appeals to affluent travelers seeking golf, nature, and peace.

With limited short-term rental inventory and high barriers to entry, it’s best suited for experienced investors or those pursuing luxury Airbnb properties. Returns can be strong, but competition is fierce and regulations strict.

19. Anderson – Affordable Airbnb Market with Seasonal Demand

• Average Daily Rate (ADR): $148
• Occupancy Rate: 61%
• Median Home Price: $269,000

Located near Lake Hartwell and Clemson University, Anderson serves a mix of student-related and outdoor tourism demand. Its airbnb market is still developing, but prices are low and margins can be solid.

Ideal for first-time Airbnb investment, especially if paired with smart listing strategies and modest upgrades.

20. Cayce/West Columbia – Hidden Airbnb Opportunity Near USC

• Average Daily Rate (ADR): $159
• Occupancy Rate: 63%
• Median Home Price: $248,000

Just across the river from Columbia, this area offers strong potential for affordable Airbnb properties with quick access to downtown and the University of South Carolina.

Short-term rental guests range from visiting professors to football fans, with strong weekend demand year-round. It’s a sleeper hit for Airbnb investment in the Midlands region.