
Luxury Airbnb & Vacation Rental Management in Franklin, TN
Full-service luxury Airbnb & vacation rental property management in Franklin, Tennessee to maximize your cash flow & ROI.
Nashville PM
Full Service Vacation Rental Property Management in Franklin, Tennessee
Increase your returns with our full-service vacation rental management.
We offer the ultimate full-service experience for vacation rental property management and revenue optimization.
Luxury Vacation Rentals, Expertly Managed
We specialize in managing a curated collection of luxury vacation homes. Each property is meticulously chosen and maintained to offer unparalleled comfort, privacy, and sophistication.
Benefits you can expect when working with us
We're here to support you through every step of your rental journey: from analysis, design, pricing, marketing and implementation.
The latest tech, tools, & strategies
We utilize the latest tech and best practices – from data and pricing, to marketing and guest experience.
Smart pricing to win opportunities
We ensure you get top dollar based on factors like occupancy, seasonality, holidays, and more.
Strategic partners to fuel success
We've partnered with industry-leaders and specialists to make sure we continually exceed expectations.
Holistic marketing for high-visibility
Our proven marketing strategies maximize your property's coverage both with OTAs and search engines.
Get the exposure your property deserves.
We ensure your listings are uniquely optimized for each platform to achieve the highest occupancy rate and ROI for your property investment.
Maximize your cash flow, while saving time, effort, and stress.
Sign with us and we'll waive your first month's commission.
We proudly offer luxury vacation rental management across Tennessee !
Frequently Asked Questions
What is your cancellation policy on your vacation rental properties?
At Home Team Luxury Rentals, we strive to make every guest experience exceptional — even when plans change. Here’s what you need to know about cancellations:
• Canceling 30 days or more in advance earns a full refund, less a $25 cancellation fee.
• Canceling 8 to 29 days prior results in the loss of your 25% deposit.
• Canceling within 7 days of arrival means the full amount is non-refundable.
This policy helps us provide dependable availability for all of our vacation homes, no matter where you choose to stay. Our cancellation terms apply equally across our national portfolio, including our sought-after properties in Tennessee. If you have questions or face special circumstances, our team is here to help. We take pride in offering both world-class service and a beautiful collection of Tennessee vacation rentals
to suit every traveler.
What is vacation rental property management and/or Airbnb management, and what are the benefits of working with you rather than other property managers?
Vacation rental and Airbnb property management is the strategic operation of a short-term rental property — executed with the goal of generating predictable, high-yield income while preserving the long-term value of the asset. It involves revenue management, multi-platform marketing, operations, housekeeping, and 24/7 guest support. It also requires regulatory knowledge, brand management, and the technical skill to navigate evolving platforms and local ordinances. Done correctly, it turns a second home or investment property into a powerful revenue stream — with minimal owner involvement.
What sets Home Team Luxury Rentals apart is not just what we do, but how we do it. We operate as strategic advisors, not just service providers. We use granular market data to model pricing opportunities, manage your home like a hospitality brand, and continuously test and refine guest experience tactics to increase reviews, retention, and revenue. Our clients are investors, professionals, and high-end homeowners who want performance — not just presence.
We don’t cut corners, outsource guest messaging, or use cookie-cutter templates. Every process, from onboarding to guest review collection, is engineered to optimize both guest satisfaction and owner return. You can think of us as the professional management layer that turns a home into a top-tier brand — and an investment into a business.
Why should I invest in short term rentals in Franklin, Tenessee?
Franklin, Tennessee, the county seat of Williamson County, is a historic and affluent city just south of Nashville, making it a highly attractive location for short-term rental investment. The city is renowned for its well-preserved downtown historic district, which features 19th-century architecture, boutique shopping, and cultural sites like the Franklin Theatre. Franklin also draws significant tourism due to its Civil War heritage, including key sites such as the Carter House and Carnton Plantation, both tied to the Battle of Franklin (1864). These historical and cultural draws support a year-round tourism economy ideal for high-quality short-term accommodations.
In addition to its historical appeal, Franklin is a major economic hub within the Nashville metropolitan area, home to corporate headquarters such as Community Health Systems and HealthSpring, as well as major employers in healthcare, finance, and tech. The city hosts events like the Pilgrimage Music & Cultural Festival, which attracts thousands of visitors annually. Its combination of tourism, business travel, and proximity to Nashville creates a diverse, reliable market for short-term rentals. With high property values, strong infrastructure, and consistent demand, Franklin offers excellent potential for premium short-term rental investments with both cultural and commercial appeal.
What services do you provide my short term rental property?
Home Team Luxury Rentals offers comprehensive short-term rental management tailored to maximize your property's performance and streamline operations.
Our full-service solution includes:
• strategic Airbnb listing enhancements and SEO-driven descriptions
• professional photography
• broad marketing distribution across platforms like Expedia, Booking.com, VRBO, Hopper, and Marriott Homes & Villas
• automated dynamic pricing tools
and in-depth market research to align rates with real-time demand
• end-to-end reservation handling including guest check-ins, cancellations, and availability management
• 24/7 guest messaging and hospitality support
• detailed guest screening using ID verification and platform review history
• turnover services with hotel-grade cleaning protocols
• on-call maintenance coordination and repair facilitation
• custom interior styling and staging for premium appeal
• event-based pricing strategies tied to local happenings
• monthly financial summaries with performance KPIs
• deduction-focused tax strategy support
• access to a real-time owner dashboard with full booking and income visibility.
What is your process for guest check-in and check-out?
We provide a seamless check-in and check-out experience designed to impress guests from the moment they arrive until the moment they leave. Features like keyless entry, smart locks, and detailed welcome guides help eliminate friction, while our team remains available around the clock to answer questions, coordinate special requests, and resolve any issues that arise. Whether guests are traveling for a weekend getaway, a business trip, a seasonal escape, or a special occasion, we ensure every detail of their stay is handled with care to deliver a professional, hospitality-grade experience.
How do you screen potential guests?
At Home Team Luxury Rentals, guest screening is a critical part of our risk management strategy. We verify each guest’s identity, assess their rental history and reviews on booking platforms, and apply our internal responsible renting standards before any reservation is approved.
This detailed process helps us prevent property misuse, reduce risk, and ensure that every guest aligns with our expectations for respectful and responsible behavior. The result is a more consistent, secure rental environment that protects both your property and the guest experience, supporting the long-term value of your investment.
How do you handle property maintenance and repairs and maintain guest satisfaction?
Regular maintenance is a fundamental aspect of our property management strategy. We prioritize proactive care and routine inspections to safeguard the long-term value of each home. Our team conducts scheduled assessments of both interior and exterior spaces, addressing potential concerns before they evolve into major repairs.
We also perform regular system checks—covering HVAC, plumbing, electrical, and structural components—to ensure optimal performance throughout the year. In the event of guest-reported issues, our rapid-response protocol enables us to resolve problems swiftly, maintaining a seamless guest experience.
Our vetted network of licensed contractors handles everything from emergency repairs to seasonal services like landscaping and weatherproofing. By focusing on preventative maintenance and fast action, we help owners reduce long-term costs, preserve property value, and meet guest expectations with consistency.
How do you maximize occupancy and returns on Airbnb and vacation rental properties?
We maximize occupancy and returns through a strategic blend of data, technology, and hospitality. Our team starts by creating a professionally optimized listing that highlights the property’s key features, aligns with guest search behavior, and performs well across top booking platforms like Airbnb, VRBO, and Expedia. We then implement dynamic pricing that adjusts rates in real time based on demand, seasonality, local events, competitor activity, and booking trends.
Beyond pricing, we monitor travel patterns and platform performance to make informed decisions that increase booking velocity. Our multi-channel marketing ensures broad exposure while our high standards for guest communication, cleaning, and property presentation lead to five-star reviews and higher conversion rates.
Every step of the guest journey is managed for consistency and quality — from screening and booking to check-in and post-stay follow-up. This not only drives repeat bookings but also strengthens listing rankings and guest trust. Our proactive, performance-focused approach gives homeowners reliable income and long-term property value without the stress of day-to-day management.
Nearby markets: Mount Pleasant
, Columbia
, Pegram
, Gallatin
, Hendersonville
, Murfreesboro
, Mt. Juliet
, Nashville
, Berry Hill
, Lebanon
, Portland.