Emily Uselman

Chief Marketing Officer

Emily Uselman is the Chief Marketing Officer at Home Team Luxury Rentals and The Rise Collective, where she leads growth strategy and digital performance across a portfolio of high-end short-term rental properties. With over a decade of experience in e-commerce and performance marketing, she has driven revenue growth, improved conversion rates, and built scalable marketing systems across product- and service-based businesses.

At Rise, Uselman focuses on optimizing the full digital ecosystem—from traffic generation to on-site conversion—through data-driven strategies and cross-functional alignment. By integrating marketing with operations, sales, and product positioning, she helps increase visibility, improve customer experience, and drive sustained growth across multiple markets.